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Straight answers about websites, search and AI
Practical articles for business owners who want to understand what's changing online and what to do about it, without the jargon.

Latest articles

Does your business still need a website if you have Facebook?
Why a business website still matters in 2026 even if your Facebook page is busy, what a good small business site needs, and a quick checklist to test your own.
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Is SEO still worth it now that AI answers everything?
AI Overviews and ChatGPT changed search, but not how you might think. What changed, what didn't, the spam update lesson and where small businesses should spend.
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AI automation for small businesses: where to start without wasting money
A practical guide to AI automation for small businesses: the first tasks to automate, what to keep human, the tools, privacy basics and a 30-day starter plan.
Read articleWhat we write about
We write about the questions business owners actually ask us: whether they need a new website, how search is changing with AI, what's worth spending money on and what isn't. No fluff, no recycled listicles. If there's a topic you'd like us to cover, send us a note.
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Tell us what you sell and who you sell to. We will tell you what we would fix first, what it would take, and whether we are the right fit. No pressure and no long contracts to sign before you know us.
