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Straight answers about websites, search and AI

Practical articles for business owners who want to understand what's changing online and what to do about it, without the jargon.

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What we write about

We write about the questions business owners actually ask us: whether they need a new website, how search is changing with AI, what's worth spending money on and what isn't. No fluff, no recycled listicles. If there's a topic you'd like us to cover, send us a note.

Want an honest look at your website?

Tell us what you sell and who you sell to. We will tell you what we would fix first, what it would take, and whether we are the right fit. No pressure and no long contracts to sign before you know us.