Technical SEO
Technical SEO that clears the way for your rankings
Slow pages, indexing problems and content that crawlers can't read hold back sites that deserve to rank. We find what's broken, explain it plainly and fix it.
Why it matters
Great content can't rank if Google can't read it
Technical SEO is everything that happens under the hood: how fast your pages load, whether search engines can crawl and index them, how your site is structured, and whether your code tells Google clearly what each page is about. When it's broken, nothing else you do works as well as it should.
A common example: some website builders load all of a page's text with JavaScript. It looks fine to a visitor, but when you view the page source, there's almost nothing there. Google can sometimes work around that. Many AI crawlers can't. To them, the page is blank.
What our technical SEO audit covers
| Area | What we check | Why it matters |
|---|---|---|
| Crawling and indexing | robots.txt, XML sitemaps, noindex tags, canonicals, index coverage in Search Console | Pages that aren't indexed can't rank, however good they are |
| Speed and Core Web Vitals | Largest Contentful Paint, Interaction to Next Paint, Cumulative Layout Shift, image sizes, render-blocking code | Slow pages lose visitors, especially on mobile, and page experience is part of how Google ranks |
| Rendering | Whether key text and links exist in the raw HTML or only appear after JavaScript runs | Search and AI crawlers may miss content that only loads in the browser |
| Site structure | Internal links, orphan pages, click depth, URL structure, redirect chains, broken links | Clear structure spreads authority and helps crawlers find everything |
| Structured data | Organization, LocalBusiness, Service, Product, FAQ, Article and breadcrumb schema | Helps search engines and AI tools understand your business and can earn rich results |
| Mobile and security | Mobile layout, HTTPS, mixed content, security headers | Google indexes the mobile version of your site, and visitors trust secure sites |
What you get at the end
Not a 200-page PDF full of warnings nobody reads. You get a short, prioritized list: what's broken, how much it matters, and exactly how to fix it. The urgent issues are at the top.
Then we can fix them ourselves, or hand the list to your developer with clear instructions. We re-check everything after the changes go live and confirm the fixes in Google Search Console.
If the audit shows the site isn't worth repairing, we'll say so and walk you through what a rebuild would involve.
Core Web Vitals in plain English
How fast it shows up
How long the main content takes to appear. Google's "good" mark is 2.5 seconds or less.
How fast it responds
How quickly the page reacts when someone taps or clicks. Good is 200 milliseconds or less.
How steady it is
Whether things jump around while loading. Good is a score of 0.1 or less.
Questions we get asked
How do I know if my site has technical SEO problems?
Common signs are pages missing from Google, traffic dropping after a redesign, slow mobile load times, or warnings in Google Search Console. A technical audit will confirm what's going on.
Can you fix the problems or just find them?
Both. We can make the fixes on most platforms ourselves, or work alongside your developer.
Will a technical audit break anything on my site?
No. The audit is read-only. Changes only happen after you've seen the plan and agreed to it.
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See all SEO servicesWant an honest look at your website?
Tell us what you sell and who you sell to. We will tell you what we would fix first, what it would take, and whether we are the right fit. No pressure and no long contracts to sign before you know us.