Social media marketing
Social media marketing that's tied to real results
We help Canadian businesses use Facebook, Instagram and YouTube to reach new customers and stay top of mind, with campaigns measured by enquiries and sales, not likes.
The honest version
You don't need to be everywhere
A lot of small businesses burn out trying to post on every platform. It rarely works. A roofing company and a clothing boutique shouldn't have the same social media plan, and neither should spend hours on platforms their customers don't use.
We start by working out where your customers actually spend time and what they respond to. Then we focus your budget and effort there, whether that's paid ads, organic content or both. And we track it properly, so you can see which posts and campaigns lead to enquiries, not just likes.
Where we can help
Facebook and Instagram ads
Targeted Meta campaigns for leads, bookings and sales. Usually the fastest way to test demand.
See Meta advertising PaidYouTube ads
Video campaigns that build awareness and reach people researching what you sell.
See YouTube video ads Organic + paidInstagram marketing
Content planning, Reels, Stories and community management for brands that sell visually.
See Instagram servicesHow social fits with the rest of your marketing
Social media and search do different jobs. Search catches people who already know what they want. Social reaches people who don't know you yet, and keeps you in front of those who've visited before.
They work best together. An ad sends people to a fast, clear landing page. Someone who saw your Reel later searches your name and finds a strong Google Business Profile. That's why we connect social campaigns to your SEO and your website, rather than running them in isolation.
- Conversion tracking set up before any ad money is spent
- Landing pages built for the campaign, not just your home page
- Monthly reports tied to leads and sales, not just reach
Questions we get asked
Should my business be on TikTok?
Only if your customers are there and you can make content for it consistently. For many local service businesses, Facebook, Instagram and Google Business Profile matter more.
How much should I spend on social media ads?
Enough to get meaningful data, and no more until it's working. We'll recommend a starting test budget based on your market and goals, then scale what performs.
Do you create the content as well?
Yes. We can plan, design and write content, and help you capture your own photos and video, which usually performs better than stock.
Related services
Want an honest look at your website?
Tell us what you sell and who you sell to. We will tell you what we would fix first, what it would take, and whether we are the right fit. No pressure and no long contracts to sign before you know us.