AI search optimization
Get your business into AI answers, not just search results
People now ask ChatGPT, Gemini and Google's AI Overviews who to hire. We help make sure those tools can read your site, understand your business and have good reasons to mention you.
What's happening
Your customers are asking AI who to hire
More people now get answers before they ever click a website. Google shows AI Overviews at the top of many searches. People ask ChatGPT, Gemini, Copilot and Perplexity for recommendations: the best accountant in town, which roofing company to call, what software to use. Those tools build their answers from websites, reviews, directories and articles across the web.
AI search optimization, sometimes called generative engine optimization (GEO) or answer engine optimization (AEO), is the work of making sure your business is easy for those tools to find, understand and recommend. It isn't a replacement for SEO. It's built on top of it.
What AI tools look for
Content they can actually read
Many AI crawlers don't run JavaScript. If your text only appears after scripts load, they may see an empty page. Clean, server-rendered HTML matters more than ever.
Clear, quotable facts
Direct answers, specific details and well-organized pages are easier to pull into an answer than vague marketing copy.
Consistent information everywhere
Your name, services, location and contact details should match across your site, Google Business Profile, directories and social profiles, so AI tools can be confident they have the right business.
Mentions from other sources
AI answers often draw on third-party sources: reviews, local news, industry directories, associations. What others say about you counts.
What we do
- Crawler access check. We make sure your important content is in the raw HTML and that your robots.txt isn't blocking the AI crawlers you want to reach.
- Structured data. Organization, LocalBusiness, Service, FAQ and Person schema that spell out who you are and what you do.
- Answer-first content. Rewriting key pages so the most important facts are stated plainly and early, with supporting detail below.
- Entity consistency. Lining up your business details across Google, Bing, Apple Maps, directories and social profiles.
- llms.txt. A short, structured summary of your site for AI tools that support it.
- Visibility checks. We test the questions your customers ask across major AI assistants and track whether and how you're mentioned.
An honest note about measurement
AI search is new and the reporting is still rough. AI tools give different answers to different people, and most don't send clear referral data. We can test, track mentions and watch for AI referral traffic in your analytics, but we won't pretend the numbers are as precise as traditional rankings. Anyone who promises you a guaranteed spot in ChatGPT's answers is overselling.
The good news: almost everything that helps AI visibility also strengthens your regular SEO and makes your website clearer for human visitors. It's rarely wasted work.
Questions we get asked
Is AI search optimization different from SEO?
It's an extension of it. AI tools rely heavily on the same things search engines do: crawlable pages, clear content, structured data and a trusted reputation. AI optimization adds work on how your information is presented and how consistent it is across the web.
Can you get my business recommended by ChatGPT?
We can improve your chances significantly, but no one can guarantee a mention. AI answers change by user, location and phrasing. We focus on the signals these tools are known to rely on.
Should I block AI crawlers from my website?
For most businesses that want to be found, no. Blocking them can keep you out of AI answers. There are exceptions, such as sites that sell their content, and we'll talk through what fits your situation.
What is llms.txt?
It's a proposed standard: a plain-text file at the root of your site that summarizes your key pages for large language models. Support is still limited, but it's quick to add and costs nothing.
Related services
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Get a technical SEO auditLocal SEO
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Explore local search optimizationWant an honest look at your website?
Tell us what you sell and who you sell to. We will tell you what we would fix first, what it would take, and whether we are the right fit. No pressure and no long contracts to sign before you know us.