YouTube ads
YouTube ads that reach people while they're researching
We plan and manage YouTube video campaigns that put your business in front of the right viewers, from six-second bumpers to explainer ads that turn interest into enquiries.
Why YouTube
People research on YouTube before they buy
YouTube is where people go to learn: how to fix something, which product to choose, what a service involves. That makes it a strong place to introduce your business, especially if what you sell benefits from being seen and explained.
YouTube ads run through Google Ads, so you can target people by interests, by what they've searched on Google, by the kind of videos they watch, or because they've visited your website before.
Ad formats we use
| Format | What it is | Good for |
|---|---|---|
| Skippable in-stream | Plays before or during a video; viewers can skip after five seconds | Explaining your offer to interested viewers; you generally pay when people watch or click |
| Bumper ads | Six-second non-skippable spots | Repeating a simple message so people remember your name |
| In-feed video | Appears in YouTube search results and recommendations | Getting longer, helpful videos in front of people searching on YouTube |
| Shorts ads | Vertical ads between YouTube Shorts | Reaching mobile viewers with short, native-feeling content |
You don't need a film crew
Many effective YouTube ads are simple: the owner explaining what makes the business different, a quick before-and-after, a product in use. What matters most is the first five seconds and a clear reason to keep watching.
We help you plan the script, the shots and the call to action, and can edit footage you film on a phone into ads in the right formats. If you need professional production, we'll scope it with you.
Videos you make for ads also work hard elsewhere: on your website, your Instagram and your Google Business Profile.
Questions we get asked
How long should a YouTube ad be?
It depends on the goal. Bumper ads are six seconds. Skippable ads can be longer, but the first five seconds have to earn the rest. Most of our ads run between 15 and 60 seconds.
Can I target people in my area only?
Yes. YouTube ads can be limited to specific cities, postal code areas or a radius around your location.
Do I need a YouTube channel?
Yes, ads need to be uploaded to a YouTube channel, which we can set up for you. It doesn't need to be active or have subscribers.
Related services
Want an honest look at your website?
Tell us what you sell and who you sell to. We will tell you what we would fix first, what it would take, and whether we are the right fit. No pressure and no long contracts to sign before you know us.