Facebook ads
Facebook and Instagram ads that pay their way
We plan, build and manage Meta ad campaigns for Canadian businesses, starting with tracking that shows which ads bring in real customers.
Why Meta ads
Reach people before they start searching
Facebook and Instagram ads, both run through Meta's ad platform, let you put your business in front of people based on where they live, their interests and how they've interacted with you before. For a local business, that might mean homeowners within 30 kilometres. For an online store, it might mean people who looked at a product last week and didn't buy.
When they're set up well, Meta ads are one of the fastest ways to test an offer and fill a calendar. When they're set up badly, they're one of the fastest ways to spend money with nothing to show for it. The difference is almost always in the tracking, the targeting and the offer.
What we handle
Tracking first
Meta Pixel and the Conversions API set up and tested, so the platform knows which ads lead to real enquiries and purchases. Without this, it optimizes for the wrong thing.
Audience and offer
Who we're targeting, what we're offering them and why they should act now. A good offer does more than clever targeting ever will.
Ad creative
Short videos, images and copy in several variations, written for a phone screen and a two-second attention span.
Landing pages
Fast pages that match the ad and make the next step obvious. We build them with our UX design team.
Retargeting
Reminders for people who visited your site or engaged with your content but didn't take the next step.
Ongoing optimization
Pausing what's not working, testing new creative and shifting budget to the campaigns that bring in business.
How we run a campaign
Audit
If you've run ads before, we review the account, the tracking and what the data says.
Strategy and setup
Goals, budget, audiences, offer and tracking, agreed before launch.
Launch and test
Several creative and audience combinations so we learn quickly what works.
Scale and report
Monthly reports on cost per lead or sale, with clear next steps.
Questions we get asked
Is your ad management fee separate from my ad spend?
Yes. Your ad budget is paid directly to Meta from your own ad account, and our management fee is set out separately in your quote.
How quickly will I see results?
You'll see data within days. Campaigns usually need a few weeks of testing before they settle into a reliable cost per lead or sale.
Do I need a lot of followers for ads to work?
No. Ads reach people whether or not they follow you. A tidy, active page does help people trust what they see, though.
Related services
Want an honest look at your website?
Tell us what you sell and who you sell to. We will tell you what we would fix first, what it would take, and whether we are the right fit. No pressure and no long contracts to sign before you know us.